Every once in awhile there will be front page news about the health care crisis. The escalating costs for hospital and physician services are making it more difficult for the insurance companies to stay competitive and at the same time take care of the needs of their policyholders. A family health insurance plan in today?s marketplace is evolving into something quite different from years past. The employer group health insurance insures the majority of Americans but there is a trend developing. There are more folks leaving their employer to start their own business. When you add that group of people to the folks that leave their employer because of lay-offs, illness, and terminations then you are creating a great demand for family health insurance.

Insurance companies are working hard to develop new solutions. The federal government has great interest in health care insurance. The hospitals and physicians are deeply affected by the insurance industry. There has been a major shift in thinking about health insurance. It has become increasingly clear that higher deductible health insurance plans are much more cost efficient in the long run compared to the low deductible plans of years past. The higher deductibles reduce the cost of health insurance dramatically. The lower deductibles are no longer in vogue. The high premiums for the low deductible no longer justify the premiums.

Today?s Trends

1. High Deductible Major Med ? The insurance professionals are encouraging people to take the higher deductible major medical policies. You are well protected for a major illness or injury in exchange for self-insuring the smaller claims.

2. Health Savings Accounts ? This is the federal government?s contribution to the health insurance dilemma. These savings accounts are established by the individual for medical expenses only. They are tax deductible similar to an IRA and are great vehicles to use for the out of pocket expense from the higher deductible.